Free PDF Overthrow: 10 Ways to Tell a Challenger Story, by Adam Morgan
Free PDF Overthrow: 10 Ways to Tell a Challenger Story, by Adam Morgan
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Overthrow: 10 Ways to Tell a Challenger Story, by Adam Morgan
Free PDF Overthrow: 10 Ways to Tell a Challenger Story, by Adam Morgan
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Product details
Hardcover: 70 pages
Publisher: PHD (June 1, 2012)
ISBN-10: 0956972810
ISBN-13: 978-0956972811
Package Dimensions:
7.1 x 5 x 0.6 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#413,857 in Books (See Top 100 in Books)
very helpful and different thinking in marketing
I received this book at the DIAsiaTourism conference in Thailand. I'm glad to have received this gem and gift of words.Through utilizing this book a dynamic team can be created. The personality test was good and pinned my personality precisely. The challenger generation has already arrived and this book explains it best.
Good discussion around how challenger brands are not a homogeneous group. Each of the 10 challenger types make complete sense and the examples are clear and compelling. I read this in 30 minutes. Might have taken me longer if half of the book had actually been formatted to fit the kindle. In summary - the first half was good, no idea about the second half because it doesn't work on the kindle - buy the hard copy
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