Ebook The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter)

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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter)

Ebook The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter)

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About the Author

Colleen Jones is the head of content at MailChimp, the marketing automation company recognized by Inc. as 2017 Company of the Year. A content expert and Star Wars fan, Colleen is also the founder of Content Science, a content strategy and intelligence firm where she advised or trained hundreds of the world’s leading organizations to become Jedi Masters of digital content, including six of the Fortune 50 and five of the largest US web properties.   A passionate entrepreneur, Colleen led Content Science to develop products, such as ContentWRX, that are empowering brands from American Cancer Society to AT&T to make content effective. Colleen has been named a Content Change Agent by Intercom magazine as well as one of the Top 50 Content Strategists and one of the Top 50 Content Marketers by multiple organizations.    

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Product details

Series: Voices That Matter

Paperback: 256 pages

Publisher: New Riders; 2 edition (August 6, 2018)

Language: English

ISBN-10: 9780135159323

ISBN-13: 978-0135159323

ASIN: 0135159326

Product Dimensions:

7 x 0.6 x 9 inches

Shipping Weight: 14.2 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#72,127 in Books (See Top 100 in Books)

For business owners especially, the internet is a river of relevance. In this environment, choosing to relate and respond appropriately is the key to surviving and thriving. And relational capacity depends on the ability to listen — to make connections between what’s needed and what’s on offer. Successful sales people talk in terms of strong relationships, and deeper relationships depend on an ever-fuller exchange of information (aka, content).From words to images and from icons to videos, most content on a business website or mobile app does a pretty good job of telling the world what the business has to offer. That’s a good thing: all relationships start with an introduction. But relationship-builders do something else: they make space for customers to be heard AND they evolve their language to reflect that of the customer. Good content tells your customer who you are; great content shows customers that you understand who they are. Good content describes your solution; great content shows customers that you understand their problem.If you own a business and have a website, you have content. If your content isn’t already great, you have an opportunity to make it that way. Websites used to be primarily about the packaging — the “look and feel” was worked out first. Content was added just before launch, and often not maintained over time. Content was managed like a brochure: design, print and keep on the shelf. The internet doesn’t work that way; in this swift-moving river, relevance is how you keep your head above water.In The Content Advantage [Clout 2.0], Colleen Jones provides strategic direction and tactical steps for how to create and maintain content that improves customer relationships and makes your business more relevant. In the last 10 years, the tools and technologies for improving content have become ubiquitous. There are thousands of people in the job market whose job titles include the words “content” and “strategist,” and their goals are rooted in business goals: to establish and grow customer relationships. As a business owner, your most powerful tool is choice. View your content as a strategic investment and watch it go from good to great.

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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter) PDF

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter) PDF

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (2nd Edition) (Voices That Matter) PDF

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Product details

File Size: 10370 KB

Print Length: 175 pages

Simultaneous Device Usage: Unlimited

Publication Date: March 11, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07PPBPGHN

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Amazon Best Sellers Rank:

#53,746 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This book is awesome. I slanted such tremendous quantities of effective things from this book. Great to use for reference. It gives you tips for the majority of the real online life stages (facebook, inistagram, linkedin, youtube, twitter, snapchat and so on) and even informs you regarding new ones I've never known about like vero. I wish it would have gone more top to bottom on facebook however they went very indepth on twitter which was extremely useful. I didn't see how vital twitter was for achieving the correct sort of clients and accordingly our organization is going to work in a twitter segment to our computerized showcasing with the goal that by itself made it worth purchasing this book. I was truly shocked by seeing what number of basic proposals gathered in such a short book. Maker finished a sensational action. I'll undoubtedly recommend this book to my friends and family. Thanks to author.

It was so informative.Would complement more traditional marketing books very well and help the reader adopt a modern practical approach.I liked how this book outlined everything that you need to know to do Instagram well.We know many common marketing skill but we normally do small small mistakes which can be dangerous in long term for our business.You can find more informative content by doing a google search than purchasing this book, again if you are remotely familiar with how Instagram works.Buy this book and use it.

This book doesn't try to be something it isn't. It doesn't try to resay things every other book says. Its focused on talking about the future of social media marketing and that's exactly what it does. I have noticed a lot of books i have purchased say one thing in the title and then talk about something else inside the book. This is not one of those books. If you want to know about the future of social media marketing, this book is for you.

This Book gave a crystal clear picture of what one need to do during marketing the product and what are the available media we can Use and how It can be use to get the maximum result .We know many common marketing skill but we normally do small small mistakes which can be dangerous in long term for our business. This book is highly recommend for people who wants to reach to customer Globally with minimum effort .

What a great resource book for marketing your business through social media. Author has done a remarkable job of giving you everything you need for your business to succeed. It's full of actionable items, freebies, links, and suggestions. I don't feel like I need any other how-to social media book in order to take my business to a new level.

Easy guide to the rapidly changing social media world. This book is informative and useful because it not only introduces social media, but focuses on using it as a marketing tool. This is a must have for all businesses who want to use social media to market themselves.

Good to use for reference. The future of social media marketing is amazing book. It was so informative. After all, the goal is to create a social media marketing plan that will last for years to come. You certainly have the time to do things right.

Social media marketing Secrets is amazing book.This book has lots of important information about social media marketing.I learned many new things with this book and it was so easy to read and follow. I'll surely recommend this book to my friends.

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